Chelsea Murphy
Experience
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January 2021 - Present
● Designed intuitive and user-centered solutions for a Fintech enterprise, addressing complex user needs.
● Led a multidisciplinary team of 30+ professionals, fostering
collaboration and ensuring delivery of innovative solutions.
● Collaborated with change management, accessibility specialists, content strategists, developers, and business and product stakeholders.
● Conducted extensive user research, integrating quantitative and qualitative results to iterate regularly on key designs.
● Played a key role in the successful launch of a branch-facing tool, resolving a long-standing user pain point and improving overall usability.
● Utilized tools such as Figma, Adobe Creative Suite, Sketch, InVision, Mural, and Miro for wireframing, service design, journey mapping, and creating user personas.
● Led a regulatory project, achieving a significant increase in
application adoption from 10% to 73% through seamless updates.
● Mentored and guided 5+ junior UX designers over a 3-year period,
establishing best practices for working within agile product teams.
● Conducted internal training courses on managing business
stakeholder relationships and contributed to launching an employee resource group for neurodiverse employees.
● Recognized as an enterprise-level Accessibility Champion for
incorporating web accessibility standards into design work. -
August 2019 - December 2020
● Designed user-centric solutions for a Fintech enterprise, addressing complex user needs through wireframing, end-to-end workflow creation, and extensive user research.
● Utilized Adobe Creative Suite for design tasks, including wireframing, journey mapping, and creating user personas. -
2018
● Optimized the customer journey from landing page to gift delivery, enhancing the overall user experience and increasing customer satisfaction.
● Established a streamlined process for vendors to manage product set-up, reducing time and effort through automated systems.
● Gathered and analyzed customer reviews to inform product line decisions, ensuring alignment with customer preferences and market trends.● Collaborated with printing and fulfillment centers, reducing the order-to-delivery time to under 2 days, maximizing eciency and customer satisfaction.
● Educated colleagues on customer personas and buying preferences, fostering a customer-centric approach throughout the organization.
● Implemented process improvements that resulted in a seamless and efficient customer journey, leading to increased customer retention and loyalty.
● Developed strong relationships with vendors, optimizing the product selection process and expanding the range of gift items.
● Successfully reduced order-to delivery time, improving customer experience and meeting or exceeding delivery expectations. -
November 2013 - December 2017
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August 2008 - October 2013
Skills
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Design | User interface design, wireframing at all fidelity levels, prototyping, iterative design
Research | Discovery, Journey Mapping, Service mapping, stakeholder interviews, quantitative & qualitative data analysis
Tools | Sketch, Figma, Invision, Adobe Illustrator, Photoshop, InDesign, Pendo
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Roadmapping (Aha!), Content Strategy, Business Strategy
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WCAG guidelines, Designing for screen readers, problem solving accessibility issues on existing software, educating development teams on accessibility standards and importance
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Graphic Design, Physical product design (past projects in bedding, home soft goods, clothing, furniture, gift items, and footwear), marketing collateral, and e-commerce sites
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Managed teams, ranging from 2 people to 35+. Mentoring junior UX practitioners. Training new managers to develop their management skills, with a particular competency in collaboration, negotiating, and conflict resolution.
Education
Washington University in Saint Louis, Saint Louis, MO | Bachelor of Fine Arts, Fashion Design
Certificates
Enterprise Design Thinking — IBM - Co-Creator & Practitioner
W3C — Certificate of Achievement - Introduction to Web Accessibility (Certificate Number available upon request)
LaunchCode, Saint Louis, MO — UX Certification